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Privacy Notice

Personal data (hereinafter referred to as "data" for the most part) are processed by us only within the scope of necessity and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.

Pursuant to Article 4 (1) of Regulation (EU) 2016/679, the Basic Data Protection Regulation (hereinafter referred to as the 'GDPR'), 'processing' means any operation or series of operations carried out with or without the aid of automated procedures personal data, such as collecting, collecting, organizing, organizing, storing, adapting or modifying, reading out, querying, using, disclosing through transmission, dissemination or any other form of provision, reconciliation or the join, the restriction, the deletion or the annihilation.

In particular, the following privacy policy informs you of the nature, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide on the purposes and means of processing either alone or together with others. In addition, we will inform you about the third-party components used by us for optimization purposes and to increase the quality of use, insofar as third parties process data in their own responsibility.

Our privacy policy is structured as follows:

I. Information about us as responsible
II. Rights of users and stakeholders
III. Information about data processing

I. Information about us as responsible

The responsible provider of this website in terms of data protection is:

b-good GmbH
Bahnhofstr. 94a
D-82166 Gräfelfing

E-Mail: privacy@adstrong.com

II. Rights of users and stakeholders

With regard to the data processing described in more detail below, users and data subjects have the right

  • upon confirmation of the processing of the data in question, on information about the processed data, on further information on data processing and on copies of the data (see also Art. 15 GDPR);
  • Correction or completion of incorrect or incomplete data (see also Art. 16 GDPR);
  • for immediate deletion of the data concerning them (see also Art. 17 GDPR), or, alternatively, if further processing pursuant to Art. 17 (3) GDPR is required, to restriction of processing in accordance with Art. 18 GDPR;
  • upon receipt of the data concerning them and provided by them and on the transmission of these data to other providers / controllers (see also Art. 20 GDPR);
  • on complaint to the supervisory authority, if they consider that the data concerning them are processed by the provider in breach of data protection regulations (see also Art. 77 GDPR).

In addition, the provider is obliged to disclose any data subject to disclosure by the provider, any rectification or deletion of data or restriction of processing under Articles 16, 17 (1), 18 GDPR teaching. However, this obligation does not exist insofar as this notification is impossible or disproportionate. Notwithstanding, the user has a right to information about these recipients.

Likewise, according to Art. 21 GDPR, users and data subjects have the right to object to the future processing of the data concerning them, provided that the data provided by the provider in accordance with Art. 6 para. 1 lit. f) DSGVO be processed. In particular, an objection to data processing for the purpose of direct advertising is permitted.

III. Information about data processing

Your data processed on the use of our website will be deleted or blocked as soon as the purpose of the storage is omitted, the deletion of the data does not conflict with any statutory storage requirements and subsequently no other information is provided on individual processing methods.

Server data

For technical reasons, in particular to ensure a secure and stable website, data is transmitted through your Internet browser to us or to our web space provider. With these so-called server log files u.a. Type and version of your Internet browser, the operating system, the website from which you have changed to our website (referrer URL), the website (s) of our website you are visiting, the date and time of access and the IP address of the Internet Internet connection, from which the use of our Internet presence occurs.

These data collected will be temporarily stored but will not be shared with other data by you.

This storage takes place on the legal basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data will be deleted at the latest after seven days, as long as no further storage for evidence is required. Otherwise, all or part of the data will be exempted from the cancellation until final clarification of an incident.

Contact requests / contact possibilities

If you contact us via contact form or e-mail, the data provided by you will be used to process your request. The specification of the data is necessary for processing and answering your inquiry - without their provision we can not answer your inquiry or at best only to a limited extent.

The legal basis for this processing is Article 6 (1) lit. b) GDPR.

Your data will be deleted, provided that your request has been finally answered and the deletion does not conflict with any statutory storage requirements, such as in the event of subsequent contract execution.

Cookie Manager

To obtain consent for the use of technically unnecessary cookies on the website, the provider uses a cookie manager.

When the website is called up, a cookie with the settings information is stored on the end device of the user so that the request for consent does not have to be made on a subsequent visit.

The cookie is required to obtain legally compliant user consent.

You can prevent cookies from being installed by adjusting the settings on your internet browser.

Cookies

a) Session cookies

We use cookies on our website. Cookies are small text files or other storage technologies stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address.

This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.

The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

When you close your browser, these session cookies are deleted.

b) Third-party cookies

If necessary, our website may also use cookies from companies with whom we cooperate for the purpose of advertising, analyzing, or improving the features of our website.

Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies.

c) Disabling cookies

You can refuse the use of cookies by changing the settings on your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support. Browser settings cannot prevent so-called flash cookies from being set. Instead, you will need to change the setting of your Flash player. The steps and measures required for this also depend on the Flash player you are using. If you have any questions, please use the help function or consult the documentation for your Flash player or contact its maker for support.

If you prevent or restrict the installation of cookies, not all of the functions on our site may be fully usable.

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

The Google Analytics service is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

Usage and user-related information, such as IP address, place, time, or frequency of your visits to our website will be transmitted to a Google server in the United States and stored there. However, we use Google Analytics with the so-called anonymization function, whereby Google truncates the IP address within the EU or the EEA before it is transmitted to the US.

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. This data can also be used to provide other services related to the use of our website and of the internet in general.

Google states that it will not connect your IP address to other data. In addition, Google provides further information with regard to its data protection practices at

https://www.google.com/intl/de/policies/privacy/partners,

including options you can exercise to prevent such use of your data.

In addition, Google offers an opt-out add-on at

https://tools.google.com/dlpage/gaoptout?hl=en

in addition with further information. This add-on can be installed on the most popular browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs Google Analytics' JavaScript (ga.js) that no information about the website visit should be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services we may use as detailed herein.

Google AdWords with Conversion Tracking

Our website uses Google AdWords and conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

We use conversion tracking to provide targeted promotion of our site. In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not otherwise identify you personally.

If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website.

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages on our site that are subsequently visited. Neither we nor third parties who also use Google AdWords will be able to identify you from this conversion tracking.

You can also prevent or restrict the installation of cookies by making the appropriate settings in your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support.

In addition, Google provides further information with regard to its data protection practices at

https://services.google.com/sitestats/de.html
https://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/

in particular information on how you can prevent the use of your data.

Google AdSense

We use Google AdSense on our website to integrate advertisements. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

Google AdSense stores cookies and web beacons on your device via your browser. This enables Google to analyze how you use our website. In addition to your IP address and the advertising formats displayed, the information thus collected will be transmitted to Google in the USA and stored there. Google may also share this information with third parties. Google states that it will not connect your IP address to other data.

In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

In addition, Google offers an opt-out add-on at

https://policies.google.com/privacy
https://adssettings.google.com/authenticated

in particular on options for preventing the use of data.

Microsoft Bing Ads

Our website uses Bing Ads for remarketing and follow-up. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 - 6399, USA, hereinafter referred to as „Microsoft“, based on so-called Universal Event Tracking (UEN).

In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

If you click on an advertisement placed by us on the Bing search engine, Microsoft stores a cookie on your terminal device to track your activity via your browser. This cookie expires after 180 days and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, both Microsoft and we may recognize that you have clicked on an advertisement placed by us at Bing and have been forwarded to our website from there.

Microsoft uses the information collected by the tracking cookie to compile visit statistics for us. This provides us with information on the number of hits triggered by the advertising placed on Bing and which pages on our site were subsequently accessed. However, we do not receive any information that could be used to identify you personally.

In addition, Microsoft may be able to track your user behavior across multiple devices using cross-device tracking. This enables Microsoft to display personalized advertising across all devices.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

If you have a Microsoft account, you can also change the settings for personalized advertising there at http://choice.microsoft.com/de-de/opt-out.

Microsoft also provides additional information about Bing Ads, the collection and use of data, and your rights and disclosures about how you can protect your privacy at https://help.bingads.microsoft.com/#apex/3/de/53056/2 and https://privacy.microsoft.com/de-de/privacystatement.

Sample privacy policy of the law firm Weiß & Partner